Bring Tonecat to Your Store
Handcrafted guitar pedals from Melbourne, Australia. Distinctive circuits. Unapologetic personality. Built for players who want something different.
Or get in touch at info@tonecat.life
Why Tonecat?
Built for Guitarists
The fun is only half the story.
Every TONECAT starts with the sound. We make pedals that are genuinely useful, playable and inspiring — whether they're familiar sounds with a twist or something completely unexpected.
Handcrafted in Melbourne
Every TONECAT pedal is built and tested in Melbourne in small batches.
We care about the details — from the circuit inside to the character of the finished pedal.
Boutique Brand. Big Ideas.
Being independent means we can move quickly.
We can develop unusual products, experiment with new ideas and work directly with our retail partners without the layers of a large manufacturer.
A Brand With Personality
TONECAT isn't just another pedal on the shelf.
Our pedals have characters, stories, colours and personalities designed to catch attention both in-store and online.
Curiously collectable pedals
A focused range with clear price points, designed to give retailers room to build a collection that works for their customers.
SPECIAL / ENTRY
AUD $99–$179 RRP
Accessible, characterful pedals designed to introduce new players to TONECAT.
Including our most famous Fuzz à l’Huile
Core Collection
AUD $259 RRP
The heart of TONECAT.
Our main range of distinctive boutique pedals — the sounds and designs that define the TONECAT collection.
Premium
AUD $289 RRP
A step up from the heart of TONECAT core.
More complex and specialised designs for players looking for something a little further outside the ordinary.
FLAGSHIP
AUD $359+ RRP
Our most ambitious pedals.
Limited, highly distinctive or more labour-intensive designs created for players who want something truly special.
From the Home of Tone collection, Ziggy is wild, unpredictable, and unapologetic. This cat fuzz pedal thrives on instability — because sometimes chaos is exactly what the song needs.
“Chaos is my thing”
![[PRE-ORDER] TONECAT Fuzz a l’Huile Silicon Fuzz](https://images.squarespace-cdn.com/content/v1/68a653326d17bc1b79940c63/62be8fce-9956-4560-be68-dbda67996407/Maurice+the+Mackarel+.png)
PRE-ORDER - Will be back in a week or two, in high-demand. Lock in your fuzz today.
What??! $99 fuzz pedal??
Fuzz à l’Huile is a boutique silicon fuzz pedal inspired by the legendary vintage Fuzz Face circuit — reimagined through the slightly absurd world of pantry-grade tinned fish. Built around a classic silicon fuzz face–style topology, this handmade fuzz pedal delivers smooth sustain, rich harmonic saturation, and responsive clean-up with your guitar’s volume control.
Tone so good it should cost more.
Thankfully it doesn’t.
![[PRE-ORDER] TONECAT Sir Fuzzington Dual Drive & Fuzz](https://images.squarespace-cdn.com/content/v1/68a653326d17bc1b79940c63/e6c86bcb-2f5e-4eb8-939b-82f9c87bbb08/Sir-Fuzzington-Top-Revised.png)
PRE-ORDER - Sir Fuzzington will arrive late August 2026.
Sir Fuzzington is a handcrafted dual drive & fuzz pedal inspired by two of the most iconic British sounds ever created.
The Gentleman captures the punch, clarity and dynamic response of a classic Marshall JCM800.
The Crown delivers the rich, harmonically complex voice of a BC108 silicon Fuzz Face, from smooth sustain to gloriously untamed boutique fuzz.
Use each channel independently or stack them together for a remarkably versatile range of analogue tones. Refined by day. Unruly by night.
A deliciously tuned Klon style transparent overdrive pedal handcrafted for players with a taste for the finer things in tone. The Klonka-Bar has Blankslate Overdrive under the hood and is part of Tonecat’s Bon-Appetone Collection—a playful yet meticulously designed boutique series inspired by Klon pedal circuit warmth, chocolatey character, and vintage flavor.
Underneath its whimsical shell lies a Blankslate circuit - refined Klon-inspired circuit, carefully tuned for extra cream, smooth midrange bloom, and a more delicate, touch-responsive feel. Think golden-hour harmonics and that just-right push that melts into your amp rather than punching it.
More Than a Pedal. It's a World.
Today's guitarists have more pedal choices than ever. We believe a great pedal needs to do more than sound good. It needs to give players a reason to stop, look, listen and remember the brand.
Australian Made
Handcrafted in Melbourne in small batches.
One-of-a-kind Design
A recognisable visual identity designed to stand out in-store and online.
Genuine Community
A growing community of guitarists discovering and sharing TONECAT.
Small-Batch Releases
New ideas, limited collectable runs and unusual designs keep the collection fresh.
Content That Sells
Demo videos, product stories and social content help customers understand the pedals before they buy.
Something Different
TONECAT sits outside the predictable — giving your customers something they won't find on every pedalboard.
A Simple Dealer Partnership
Built for Independent Guitar Stores
We want working with TONECAT to be easy and simple!
Flexible partnership model
Wholesale orders with attractive retailer margin or starting simple with consignment.
Flexible Reorders
Start with a focused selection and build your Tonecat range as your customers respond.
Product Support
We'll provide the assets you need to present TONECAT properly — from high-quality product photography and product descriptions to demo videos.
Direct Communication
You're dealing directly with Mr. TONECAT - No complicated chain of communication.
Warranty Support
We stand behind our pedals and support our dealers when something goes wrong.
Wholesale terms, opening order requirements and shipping arrangements can be discussed based on your store and location.
Interested in becoming a Tonecat dealer?
Start With Tonecat
Not sure which pedals to stock first? We'll help you build a starting range around your store, your customers and your price point.
The Tonecat Starter Set
A simple introduction to the range:
1x — Core Pedal: SkyClaw Overdrive
AUD $259 RRP
A signature TONECAT pedal from the Core Collection like SkyClaw Overdrive.
1x — Fuzz / Home of Tone family member
AUD $259 RRP
Something unmistakably TONECAT.
1x — Fuzz à l’Huile
AUD $99 RRP
A fun, affordable entry point into the TONECAT world.
Want a different mix? That's fine too!
We'll recommend a range based on your store, your customers and the type of players you serve.
Get in touch at info@tonecat.life
The Story Behind Tonecat
TONECAT started in 2025 with a simple obsession: making guitar pedals that sound great, but also feel like something you want to pick up, talk about and keep.
What began as a small father and daughter project in Melbourne grew from experimenting with circuits at home into a growing collection of pedals, characters and strange ideas — with cats, of course, finding their way into almost everything along the way.
The name TONECAT came from that same spirit: a little curious, a little mischievous, and always chasing the next interesting sound.
We're still a small independent operation, and that's something we want to keep. Every pedal is designed, built and tested with care, and every new release gives us an excuse to try something a little different.
For us, TONECAT has never been about making the biggest range or chasing the safest idea. It's about making things we're genuinely excited about — from serious tone machines to ridiculous little ideas involving chickens, cats, monster and everything in between.
We hope that when someone discovers TONECAT, they don't just find a pedal. They find a little world they want to be part of.
Ryan
- Founder, TONECAT